Friday, 20 March 2015

DIY Festival Fringe Top

Festival season is nearly upon us with Coachella fast approaching and let's face it your fashion choices are now just as important as the festival itself! Fringing is a perfect way to add a hippy vibe to your look and is a hot trend for the summer months ahead. We've put together this budget friendly DIY that can be accomplished at home and have you fest-ready in no time.

What you will need:


-  Jersey vest top
-  Fabric scissors
-  Ruler
-  Wash off fabric marker
-  Bleach or fabric dye
-  Beads and feathers to decorate (optional)


  1. Lay the vest flat and slice the hem off the bottom. Try to keep it as straight as possible.
  2. Then measure the desired length of the fringing by marking a line or dots across the top, this will act as a guide when it comes to cutting.
  3. Next roughly cut from the bottom of the top upwards to create the fringing strips. The fringing can go straight across or at an angle depending on how you want the top to look.
  4. Now it's time to dip dye. We used bleach as our vest is navy blue and we wanted to strip the colour back. You could use a white top and coloured dyes to create some super cool tie dye style effects. 
  5. Once the colour has taken rinse and completely dry.
We've left our vest fairly simple as we wanted the fringing to really stands out but you could go to town with beads and feathers for a chic boho vibe or create a cool lattice effect by knotting the strips together. You could also try this fringing technique on a jersey sweater or a maxi dress, perfect for creating a statement festival piece. We've styled our fringe top with white studded cut off shorts and buckle ankle boots. A pair of round sunnies and statement necklace are perfect for finishing off the festival look!

Wednesday, 11 March 2015

Coachella Celebrity Style

Coachella is one of the largest, most famous festivals in the United States. The annual music and arts festival in Indio, California, is seen as the pinnacle of cool. The festival showcases established acts as well as emerging artists, art installations, sculptures and interactive visual art.

At Coachella image is key, it's a fashion show, music festival and celeb spotting dream all rolled into one. The festival is seen as the unofficial start of summer fashion, the perfect place to showcase your style and soak up the laid-back southern California vibe.

There's sure to be countless crop tops and cutoffs as far as the eye can see but at Coachella there are no fashion rules, creativity is key! Think vintage items mixed with new finds, 1970's mixed with 1990's and menswear teamed with women's clothing. The festival embodies youth, freedom and happiness which is demonstrated through the fashion choices seen at the festival.

Vanessa Hudgens is practically the Queen of Coachella, attending the event every single year. She's seen wearing flowery dresses, cut-off jean shorts to colourful crop tops and more. Oh and don't forget the copious amounts of jewellery and accessories.
Another huge fan of Coachella is Victoria's Secret Angel, Alessandra Ambrosio. The Brazilian bombshell even took her five year old daughter to the festival last year. Her laid back Bohemian style is enviable.
Then there's the reality star sisters, Kylie and Kendall Jenner, who spent time at the festival scene last year. We love Kylie's Bohemian meets grunge style. A contrast of feathers and silver jewellery mixed with band style tshirts and studded accessories.

Tuesday, 3 March 2015

SirenLondon Snapshot - skullsndaisies

The amazing Cindy from skullsndaisies has taken part in our 'SirenLondon Snapshot' campaign over on Instagram. Cindy selected some of her favourite SirenLondon items to style, teaming them with dreamy jewellery and bohemian accessories. We love how she's mixed delicate crochet pieces with ripped denim and bold stripes with chunky knitwear. All in all we love how Cindy has worked these key pieces into her wardrobe for perfect Siren style!
Products: Socal Q Dress, Off La La Top, Meow Noir Tunic, All Line Up Dress, Swinging Lace Dress, Drape Finest Cream Cardigan.

Friday, 27 February 2015

Back to Mono - Style Trend

Life isn't always black and white but right now fashion is sure looking that way! The classic contrast of monochrome style is perfect for refreshing your wardrobe ready for Spring. Bold graphics and clean lines look great teamed with pops of colour or trusty old denim. You really can't go wrong with this style classic.

Products: Stripe Allies Dress, Sport Couture Top, Go South Dress, Criss Cross Fever Top.

Thursday, 26 February 2015

Fabulous Finds of the Week

This week at SirenLondon we thought it'd be fun to put together some outfit ideas using some of our most popular selling items. We've created four looks that are great to wear now and perfect for the warmer months ahead.

Firstly we've teamed our hot selling Cobalt Fairy Tale Top with cut off shorts, fedora hat and ankle boots for a look that is great for any up and coming festivals. Also perfect for adding a pop of colour to your wardrobe.
The second look is a little more elegant, teaming our Perfect Peach Dress with simple heels and felt hat. You could throw over a light jacket or cardigan if it's still a little cool outside and still look totally dreamy!
Next we've paired our super popular Coral City Sweater, perfect for wearing off the shoulder, with our Ripped Your Jeans for a super relaxed vibe. Chunky cut out boots and black fringe bag help toughen up the look.
The last look features our In The City Dress. We've teamed this chiffon style skater dress with t-bar heels and pearl necklace for a super chic look. The deep v-neckline and cobalt blue colour are perfect for Springtime.

Tuesday, 17 February 2015

New Arrivals

Perfectly peachy Springtime arrivals from floral smock dresses to patterned shift dresses. Delicate floral lace details and pretty striped knitwear are great for brightening up your wardrobe ready for the warmer months ahead.
Images: Everything is Rosy Dress, Perfect Peach Dress, Coral City Sweater, Peach China Dress.

Friday, 6 February 2015

Style Me Contest - The Hunt

Need a new #OOTD? We're teaming up with the super cool guys over at The Hunt to help out with any of your style dilemmas. Simply start a 'Style Me' hunt and receive our suggestions by using the tag #SirenLondon for a chance to win a $500 wardrobe! We will also be taking over the The Hunt's Instagram on Saturday so keep an eye out for that!

Wednesday, 4 February 2015

What's Your Valentine's Day Style?

Valentine's Day is fast approaching! Whether you embrace the hype around February 14th or find it a little cheesy why not take this quiz to find out your Valentine's Day style, who knows it may give you a little inspiration as to how to spend the day or what to wear for the occasion ;)
Quiz Results:
There is no better way to spend Valentine's Day than on a romantic date with your latest crush. You relish the chance to dress for the occasion and go all out glamorous.

Products: Dress, Necklace, Heels, Bag, Lipstick, Hair
You're super girly at heart and see Valentine's as an excuse to go a little crazy with the heart print. Spending the evening at the cinema watching a rom com with your one true love is your idea of heaven.

Products: Shirt, Skirt, Earrings, Heels, Bag, Tights, Hair
When it comes to Valentine's day you're really not that fussed and prefer spending the day with your bestest friends. Your laid back nature is echoed through your dressed down style.

Products: Sweater, Top, Necklace, Jeans, Trainers, Socks, Hair

Friday, 30 January 2015

BFF Style Inspiration

Mix and match styles perfect for you and your best friends. Whether you're wearing co-ordinating knitwear or 'Best Bitches' necklace you're sure to be showcasing your special friendship.

Thursday, 29 January 2015

We're Hiring!

Design and Marketing Assistant:

If you've got creative flair and would like to work in fashion, this could be the job for you.

About the Company:

Online fashion retailer,, is looking for a part-time Design & Marketing Assistant to join the team. We are a small home run business based in Rugby with a close knit team, the ideal candidate will live locally and become part of the Siren family. We are a growing company so this super exciting role will enable you to experience a varied job role with real responsibilities. As we are a small company your voice will be heard. We want you to be able to develop your career within the company and hope for this role to become a more permanent, full-time position within time.

The Role:
  • General administration and support.
  • Looking after social media including Facebook, Instagram, Twitter and Pinterest.
  • Maintaining and updating social platforms Wanelo, Wheretogetit and The Hunt.
  • Creating copy/content for the blog.
  • Assisting with the packaging of customer orders.

  • Excellent multi-tasker. 
  • Creative mind.
  • Passion for fashion. 
  • Excellent attention to detail.
  • Good communication and organisational skills.
  • Good understanding of Adobe Photoshop.
  • Ability to use Microsoft Office.
  • Familiar with social media.


£6.50 hourly rate.
16-20 hours a week, part-time position with potential to grow into a full-time role in the future.


Rugby, Warwickshire
10 minute walk from Rugby Train Station and Town Centre.


Please email your CV and cover letter to

Thursday, 15 January 2015

Monday, 12 January 2015

Socal Q Dress - Chiffon Wrap Style

What I love about this dress is it's so versatile. You could wear it with leggings and trainers or boots in the cold and pair it with maybe like a big coat or big lumpy scarf as it's very versatile. And you could be perfect in the cold weather but also you could wear it with a cute golden tan and some lovely sandals and maybe like a silver or gold neck piece and a silver or gold belt to make it quite Greek goddesy. But still quite simple and cute in the summer. It's got this very adorable waistband which clinches you in at the waist and gives you natural curves. So what's not to love about this dress. It comes in three sizes but would suit anyone.

3 Stylish Looks to Inspire Your New Year's Resolutions

We've teamed up with The Hunt to guest blog post for them every month! We're super excited to get started and wanted to share our first post with you.

We start the new year with every intention of sticking to our New Year's resolutions but let's be honest it's challenging to stay committed for a week, let alone a whole year! Sometimes our resolutions can be fairly unrealistic and then disappointing when we don't achieve them. So how can we keep inspired, what's going to motivate us? Well a good starting point is to make sure we dress for the part! Whether you're hitting the gym or starting a new class at the local college it's important to look and feel confident.

Resolution: Keep Fit

In short, exercise keeps us healthy and makes us look and feel better. Joining a gym or starting yoga lessons is a great way to kick things off but the important thing is to stick at it. We've put together a fun gym outfit that's sure to keep you on track.

Resolution: Learn Something New  

It's a new year so why not learn something new. Whether you're thinking of a career change or learning a new language it's essential that you dress comfortably and practically, however that certainly doesn't mean your style should be boring!

Resolution: Travel
Are you planning on discovering any new countries this year? If so, why not try this comfy travel look. Slouchy knitwear is a must when travelling as well as a comfortable pair of jeans. Don't forget your camera for snapping all those memories!

Tuesday, 6 January 2015

Colour of the Year: Marsala

Pantone's colour of the year for 2015 is Marsala, a rich wine influenced hue. This hearty, red-brown shade translates easily to fashion, beauty, home furnishings and interiors. Leatrice Eiseman, Executive Director at Pantone Colour Institute describes Marsala as a colour that "enriches our mind, body and soul, exuding confidence and stability. Marsala is a subtly seductive shade, one that draws us in to its embracing warmth".
Flattering against most skin tones, Marsala is a great go-to colour for beauty, perfect for adding a captivating pop of colour to nails, lips and hair. Whilst the decidedly dramatic, full bodied shade is perfect for fashion and accessories, encouraging colour creativity and experimentation.

This robust, earthy wine shade is great for winter meaning we can start working it into our wardrobes right away. We've teamed our deep red Heart It Top with earthy brown skirt for a perfect smart, casual look.
The rusty hue of our Sit By The Fireside Cardigan looks great teamed with this vintage inspired floral dress. A slightly more orange take on the Marsala shade looks super pretty against the earthy tones of the dress, perfect to wear through winter and spring.
The last outfit is a little more vibrant with our backless Purple Something Top adding a pop of colour. Teamed with a dark brown skirt and accents of gold this look is rich and sultry. 
It's clear to see why Marsala was selected as colour of the year. It's super versatile and works well with different patterns, textures and shades. We'll wait and see if this hue will become the new black...

Friday, 2 January 2015

We're in US Dollars!

We are now selling in US Dollars. The toggle button can be found at the top left of the website and allows you to change from dollars to pounds at any time. Please check out our 'Shipping & Returns' section for details on new shipping prices.

Sunday, 28 December 2014

Catch Up Sweater - Khaki

Hey, guys. It's Izzy here from Today, I have this "Catch Up Sweater." This is one of our classic designs and is very popular. It's got this ruffle design. It's such a comfy, soft material. It comes in an array of colors including black, dark blue, bright pink, a girly darker shade of pink, a blush and a navy, and this khaki color. It's very versatile and there would be colors to go with any outfit you would choose. This one's the khaki one. As you can tell, we've paired this up with the thicker, chained necklace as it's got quite a wide neckline, so it can be easily thrown over the shoulder as quite a sexy look. It's very slouchy and sexy but still very casual and so comfy. If you really wanted to go for a more relaxed look, you could buy it in a medium or large, as it still clings to curves, but it's just so comfy.

It'd be perfect with some leggings. For example, our "Snow Is Falling Leggings," which I have here. They're so pretty and really bring a pop of color to the whole outfit. You could easily match it with the navy or the black or even the khaki, as to give yourself a little edge to the outfit. It'd be great for anything. I really imagine it on a crisp, autumn walk with maybe some boots like these, which are smaller but still have the heel and give you quite a cute, girly look. Even if you were just lounging around the house on a Sunday, you'd be so comfy, but still ready to go out to the shops or ready to go out for a meal as you know that you still look cute enough to go out.

Wednesday, 24 December 2014

Causal Melody Sweater - Wine

Hey guys, it's Izzy here from So today I really want to talk about this beautiful casual Melody jumper that I've got on. Now it's mid-length sleeves, but as you can see I've had it rolled up. But I still think it would be so nice if it was just down like that and looked a lot more casual. However, the color on it is absolutely beautiful as it's so autumnal and fits with the season so well. And you can see I've paired it with this really cute snood scarf which is coming soon, and I really, really tell you to watch this space. It's such a nice color and such a nice soft fabric that it really makes the whole outfit look very comfy and casual but still glamorous enough for you to be able to go out in it.

I've paired it with some blue skinny jeans, a pair of very thick wintry socks, and some fake Timberland shoes. These are my favorite outfit for autumn especially, and I think the colors as a whole are very autumnal and very kind of vintagy that they complement each other really well. But I also think that you can so easily change this outfit into a night outfit by matching it with a pair of strappy heels like I have here which are still so autumnal in color, as you can see, that they'd really add a sense of sophistication and make it look a bit more girly.

Monday, 22 December 2014

Siren Shopping Guide - Under $30

Here's our top 10 under $30 buys! A mix of casual pieces, jewellery and accessories. You can't really go wrong with a little black dress, a comfy winter sweater or frayed denim shorts and for less than $30 you're onto a winner! Key statement pieces like a bold enamel necklace or ridiculously cute purse are perfect for transforming your look on a low budget. Sometimes it's nice to freshen up your wardrobe without breaking the bank so take a look at some of our recommended buys.   


Thursday, 18 December 2014

Anatomy of Instagram Style

Instagram bloggers are a go-to when trying to figure out what to wear or how to put a look together. They're great at creating casual, relaxed outfits that can inspire your own everyday look. These outfit posts are super popular and create a certain amount of hype with fans liking and commenting on each post. So why are these 'simple' outfits so popular? Well the thing is it's not as easy as it looks. It's all in the details! Colour co-ordinating, a mix of patterns and textures and the right accessories are key for creating the perfect look.
Items Featured: Sparrow Chaos Sweater, Nap Yarn Sweater, Covet Cable Cardigan, Kalista Boyfriend Cardigan.