Monday, 24 November 2014

Feeling Festive

Our Oh My Love Dress is the perfect Christmas party dress! The sheer white lace looks great teamed with bold black accessories and gold accent colours - sure to make you out shine the glitter ball!

Friday, 21 November 2014

November Style Challenge - Weddington Way

We were recently contacted by Weddington Way to take part in their latest style challenge. They asked us to restyle a bridesmaid dress from their collection in order to help give one of their special dresses a life beyond the aisle!

We selected a pretty coral lace number from their collection as we loved the cute style and colour. We've teamed the dress with soft layers and tonal hues perfect for this time of year. We've tried to transform the bridesmaid dress from the traditional wedding ensemble to a casual weekend outfit perfect for winter.
We've teamed the dress with our cable knit Straight Up Cardigan, perfect for throwing over the dress for a totally relaxed look. A pair of tan boots and co-ordinating bag are a wardrobe staple over the colder months and work really well with the peachy hue of the dress. A simple watch and delicate jewellery, like our Wishbone Necklace, are perfect for rounding off the look.

We can think of various ways to restyle this beautiful dress so that it can be worn over and over. It's so easy to dress it up or down just with accessories. Bridesmaid dresses shouldn't just be worn down the aisle!

Images: SirenLondon, Weddington Way, Pinterest and Polyvore

Tuesday, 18 November 2014

The Blogger Programme - Gift Boxes

We're super happy to have been featured in this press pack from The Blogger Programme. We love contributing to their gift boxes and having the opportunity to work with different bloggers. It's a great platform for bloggers and brands alike.

Monday, 10 November 2014

Christmas is Coming...

Shop our 'Fast For Xmas' section for some of our most popular pieces in time for Christmas. Limited stock so don't hang around!

Wednesday, 5 November 2014

Shoot Style - Mod Inspired

We've taken inspiration for our latest shoot from Mod style and culture. Focusing on colour blocking, mainly black and white with hints of bright red. A mismatch of bold geometric patterns, textures and colours are great for creating autumnal style looks. Check out our Pinterest board for more inspiration.
Images: Pinterest

Tuesday, 4 November 2014

SirenLondon Featured in Drapers

We're super excited to have been featured in Drapers online last week and look forward to seeing the piece published in their magazine. As a small company The Hunt has really helped us to interact with our customers and understand what they want. We're so happy their app has launched in the UK! 

Social media fashion site The Hunt launches in the UK

28 October 2014 | By Kat Spybey
The Hunt, a US-based community-driven visual search site, will officially launch in the UK tomorrow
The website and mobile app, which was rolled out in the US last November by tech entrepreneurs Tim Weingarten and Simon Peck, enables shoppers to take or upload a picture of an item they want to buy, alongside their size and budget, and enlist the help of The Hunt community to find where to purchase that product or something similar.
The Hunt can be used to find items of clothing worn by someone walking down the street or seen in pictures on social media sites.
The app and website – which have already attracted high profile investors such as model Tyra Banks and actor Ashton Kutcher – send users links to retailers’ online product pages where they can buy a particular item, but retailers are not required to register with the service or pay any commission on resulting sales.
Weingarten told Drapers the company decided to launch in the UK as around 150,000 of its 3 million active users are already from the UK and downloads of the app here are accelerating.
He added that UK users have started around 200,000 ‘hunts’ (searches) and have recommended more than 75,000 products from UK sites such as TopshopRiver Island and
Currently between 50-60% of ‘hunts’ are solved within 24 hours, and the search results generate around 2 million clicks a month onto third party retailer websites. The conversion rate from ‘hunts’ to sales is said to be between 1.5-2% – similar to that of Google searches.
Some smaller UK retailers, such as etailer Siren London, have already started engaging with the platform to boost its revenues by solving ‘hunts’ using products that they sell.
Sisi Tsoi, founder of Siren London, said: “The Hunt is now an integral part of our business contributing around 25% of SirenLondon’s traffic and producing around 8-10% of sales. Trying to have a conversation with each and every customer is the ideal situation for us and being part of The Hunt community is helping us to achieve this.”
The site it not currently monetised, but Weingarten added the company is now seeking to talk to retailers about future partnerships which could see them pay to amplify their results or sponsor search results.
Once established in the UK Weingarten said The Hunt will start of roll out UK-specific features, such as a filter to highlight UK-only searches.
He said the business “provides the glue between photos and ecommerce.”
“Apps and websites are becoming dominated by photos. We spend our time looking at photos on social media and blogs and this solves the frustration of saying ‘I love that, but where can I find it.’”

The app is currently only available for iPhones but will extended to Android devices in the next couple of weeks.

Wednesday, 22 October 2014

Campus Capsule Wardrobe

When you’re in college, you’re really just starting to develop a wardrobe, a closet full of clothes that will last you not only your four years of university, but on into ‘the real world’. You want to keep on trend but at the same time be able to wear the same clothes next season. We’ve put together a collection of college wardrobe staples that’ll ensure you’re looking your best throughout your college days.

Dresses are a wardrobe must! They can be dressed up or down and are suitable for all seasons. Add a pair of tights and boots for perfect winter style or fedora hat and brogues for simple springtime chic, either way you’re guaranteed ‘A grade’ college style!
Basic tank tops are super versatile and pretty in-expensive, perfect for a student budget. Great for teaming with a pair of cut off denim shorts in summer teamed with your favourite pair of shades. Also perfect for layering under cardigans, jackets and long-sleeved tops during the colder months.
A good variety of knitwear is essential, whether it’s chunky knit sweaters or fine knit cardigans. A variety of different colours and styles are great for creating both smart and casual looks. Whether you’re snuggled up studying or venturing out of campus you’ll be keeping things cosy and stylish. 

Finally, accessories are key! You can completely transform an outfit by adding a statement necklace, hat or bag. Make sure you have a core collection of accessories that can be used for creating various looks ensuring you’re in a class of you’re own when it comes to style.

Friday, 5 September 2014

Jewellery Giveaway!

Head over to our Facebook page to enter our latest competition for a chance to win £200 worth of Jewellery!
Jewellery and winner are selected at random. 

Wednesday, 6 August 2014

Summer Time Lookbook

Casual bohemian style that'll see you through summer and the transition to fall.

Friday, 20 June 2014

Monday, 16 June 2014

One Dress, Three Ways: Summer Maxi

The maxi dress has to be one of the most flattering and forgiving dresses out there. They’re easy to add layers to as well as hide layers underneath, making them a perfect transitional piece from spring to summer. Plus you don’t need to be a runway model to pull this look off, with the right styling and accessories this dress works for all body shapes and sizes. 

We’ve created three different looks with this dreamy mint maxi dress. It’s amazing how versatile a dress can be with just a few simple accessory changes. The first look is based around the ultra popular nineties craze; think beanie hats, chunky sandals, and tons of attitude. We’ve teamed bold, monochrome accessories with this ankle-grazing dress for the perfect vacation look. This dress is great for throwing over a bikini when you want to hit the beach, whilst a small chain detail bag is perfect for carrying round your trusty shades, sunscreen and passport.
The second look is a little more feminine. We’ve teamed the minty hue of this dress with pretty pastel pinks for a more romantic feel. A beautiful, floral kimono works great as a cover up, whilst the candy striped sandals, are practical yet super cute! This outfit would be perfect for a day spent with girlfriends shopping at the mall, picking up your fave beauty products and latest magazines.
Lastly, we’ve gone for a relaxed, bohemian style look. Tonal colors and soft textures work great with the jersey maxi dress. Plaited tan sandals, feather earrings and a fringe suede bag help to add a boho vibe to the look. Whilst a lightweight, knitted poncho is great for draping over when the sun is hiding and you still want to look stylish. This outfit is perfect for when you’re on your travels, ensuring you stay comfortable and still look fabulous.
So there you have it, three completely different looks created using just one dress! Combining the correct accessories with this dress enables you to extend your wardrobe from spring to summer and summer to fall. Dressed up with simple jewellery or dressed down with sandals, this maxi dress offers the perfect way to stay and look cool. 

Shop summer-ready maxi dresses and cute accessories from Siren London!

Wednesday, 11 June 2014

Blogger Style - Get The Look

Check out two of our fave bloggers working Siren into their everyday outfits. We're loving the
bohemian style of Jas Daisy June and the more grunge take from Vu Thien.

Tuesday, 10 June 2014

Blogger Siren - Mary Kate Fashion

Check out the lovely Wioletta from Mary Kate Fashion in our Twist It Up Dress teamed with statement necklace and clutch bag for a sophisticated evening look.

Tuesday, 3 June 2014

Blogger Siren - Jas Daisy June

The beautiful Jasmine from Jas Daisy June teams our Look Out Playsuit with a vintage belt , hat and fringe bag for a perfect bohemian look. This simple black romper is so versatile and easy to style, perfect for summer!

Friday, 30 May 2014

Competition Time - Just Like That Ring

Head over to our Facebook page to enter our latest competition for a chance to win our Just Like That Ring!

Tuesday, 27 May 2014

Hot Right Now - Summer Staples

Citrus bright colours and bold floral prints can only mean one thing....summer is nearly here! Crop tops and denim shorts make for a staple summer outfit whilst the right accessories can totally transform your look. Think wide brim sun hats, chunky platform sandals and round sun shades!
Products: Sun Hat, White Chain Bag, Pink Sunglasses, Green Crop Top, Floral Skirt, Denim Shorts, Floral Top.

Tuesday, 20 May 2014

Dorm Room Style - 10 Inexpensive Ways to Make Your Friends Green with Envy

Summer is coming shortly, you may be super excited or a little nervous about receiving an offer from your college, and looking forward to starting a new school year, and a new life away from home. Your dorm room will become your space for peace, quiet and sanctuary. Your creative source for the college years to come. So how can you make sure your room has that 'wow' factor to impress your fellow college pals without spending a fortune. Like many rentals, the rules of most dorms are pretty strict, no walls decorations, not even nails. Here at, we are hoping to show you some new ways to decorate without breaking the bank or the rules.
1. Washi Tape - Collect a variety of coloured and patterned washi tapes this summer and then by the time you move in your dorm room you'll have a selection of decorative tapes to put up your favourite photos and posters. We think this would be such a joy to put up!
2. Wall Murals - Inexpensive polka dot wall murals are a great way of perking up a bland white room. Easy to buy, adhesive vinyl's are simple to apply and when you are ready to leave, just peel and go! 
3. Peg Board - Peg boards are perfect for organising, from hanging pots and pans in the kitchen to jewellery in the bedroom. Plus you can just lean it against a wall if you are struggling with pins and nails, and perhaps not wanting to leave holes in your wall.
4. Temporary Wallpaper - I almost fell off my chair when I first saw this method, because how can it be temporary? But yes it is! Ingenious and versatile, I personally can't wait to get my stash of vintage fabrics on the wall. Just make sure your fabric doesn't bleed and I believe cotton is best for this. 
5. Succulents to the Rescue - Black thumbs? Don't even have time to feed yourself let alone plants? Don't despair! The charm of succulents or 'air plants' are that they pretty much live off air and a little water, perfect for your dorm room. 
6. Multi Functional Furniture/Room  - This has got to be one of the best room/home tours ever, you can't imagine the small size of the place. It seems so filled with air and space, considering there is only 400 square feet! Of course, most dorm rooms are even smaller than that, but we can all learn a little bit from this room. Note the extremely well placed EXPEDIT from Ikea, it acts as a wall and book shelf to divide the bed and living space, and the desk/vanity is a great useful piece of furniture that really rounds up the room.
7. Customise Storage Units - Back to washi tape again. Often in dorm rooms you find built in storage that is generally pretty boring. Why not jazz things up with different coloured washi tape and when you're ready to leave just peel it off.
8. Impressive Blooms - Inexpensive yet impressive flowers are sure to brighten up your room. I was blown over by these flowers, can you believe they are made of brown mail paper? I bought a roll the other day for £1, and I am certainly going to attempt this in my daughter's room!
9. Nail Head Trim - When going to college you may not have much money to hand to splash out on brand new furniture. Why not pick up some second hand furniture and give it a new lease of life with a lick of paint and if you're feeling adventurous try out a simple nail head design like below.  
10. Flower Wall Display -This time instead of artificial flowers how about trying to artfully hang some fresh blooms from your wall, you can use washi tape, or a little pin to hold them up.