Friday, 30 January 2015

BFF Style Inspiration

Mix and match styles perfect for you and your best friends. Whether you're wearing co-ordinating knitwear or 'Best Bitches' necklace you're sure to be showcasing your special friendship.

Thursday, 29 January 2015

We're Hiring!

Design and Marketing Assistant:

If you've got creative flair and would like to work in fashion, this could be the job for you.

About the Company:

Online fashion retailer,, is looking for a part-time Design & Marketing Assistant to join the team. 

We are a small home run business based in Rugby with a close knit team, the ideal candidate will live locally and become part of the Siren family. We are a growing company so this super exciting role will enable you to experience a varied job role with real responsibilities. As we are a small company your voice will be heard. We want you to be able to develop your career within the company and hope for this role to become a more permanent, full-time position within time.

The Role:
  • General administration and support.
  • Looking after social media including Facebook, Instagram, Twitter and Pinterest.
  • Maintaining and updating social platforms Wanelo, Wheretogetit and The Hunt.
  • Creating copy/content for the blog.
  • Assisting with the packaging of customer orders.
  • Excellent multi-tasker. 
  • Creative mind.
  • Passion for fashion. 
  • Excellent attention to detail.
  • Good communication and organisational skills.
  • Good understanding of Adobe Photoshop.
  • Ability to use Microsoft Office.
  • Familiar with social media.

16-20 hours a week, part-time position with potential to grow into a full-time role in the future.


Rugby, Warwickshire

Thursday, 15 January 2015

Monday, 12 January 2015

Socal Q Dress - Chiffon Wrap Style

What I love about this dress is it's so versatile. You could wear it with leggings and trainers or boots in the cold and pair it with maybe like a big coat or big lumpy scarf as it's very versatile. And you could be perfect in the cold weather but also you could wear it with a cute golden tan and some lovely sandals and maybe like a silver or gold neck piece and a silver or gold belt to make it quite Greek goddesy. But still quite simple and cute in the summer. It's got this very adorable waistband which clinches you in at the waist and gives you natural curves. So what's not to love about this dress. It comes in three sizes but would suit anyone.

3 Stylish Looks to Inspire Your New Year's Resolutions

We've teamed up with The Hunt to guest blog post for them every month! We're super excited to get started and wanted to share our first post with you.

We start the new year with every intention of sticking to our New Year's resolutions but let's be honest it's challenging to stay committed for a week, let alone a whole year! Sometimes our resolutions can be fairly unrealistic and then disappointing when we don't achieve them. So how can we keep inspired, what's going to motivate us? Well a good starting point is to make sure we dress for the part! Whether you're hitting the gym or starting a new class at the local college it's important to look and feel confident.

Resolution: Keep Fit

In short, exercise keeps us healthy and makes us look and feel better. Joining a gym or starting yoga lessons is a great way to kick things off but the important thing is to stick at it. We've put together a fun gym outfit that's sure to keep you on track.

Resolution: Learn Something New  

It's a new year so why not learn something new. Whether you're thinking of a career change or learning a new language it's essential that you dress comfortably and practically, however that certainly doesn't mean your style should be boring!

Resolution: Travel
Are you planning on discovering any new countries this year? If so, why not try this comfy travel look. Slouchy knitwear is a must when travelling as well as a comfortable pair of jeans. Don't forget your camera for snapping all those memories!

Tuesday, 6 January 2015

Colour of the Year: Marsala

Pantone's colour of the year for 2015 is Marsala, a rich wine influenced hue. This hearty, red-brown shade translates easily to fashion, beauty, home furnishings and interiors. Leatrice Eiseman, Executive Director at Pantone Colour Institute describes Marsala as a colour that "enriches our mind, body and soul, exuding confidence and stability. Marsala is a subtly seductive shade, one that draws us in to its embracing warmth".
Flattering against most skin tones, Marsala is a great go-to colour for beauty, perfect for adding a captivating pop of colour to nails, lips and hair. Whilst the decidedly dramatic, full bodied shade is perfect for fashion and accessories, encouraging colour creativity and experimentation.

This robust, earthy wine shade is great for winter meaning we can start working it into our wardrobes right away. We've teamed our deep red Heart It Top with earthy brown skirt for a perfect smart, casual look.
The rusty hue of our Sit By The Fireside Cardigan looks great teamed with this vintage inspired floral dress. A slightly more orange take on the Marsala shade looks super pretty against the earthy tones of the dress, perfect to wear through winter and spring.
The last outfit is a little more vibrant with our backless Purple Something Top adding a pop of colour. Teamed with a dark brown skirt and accents of gold this look is rich and sultry. 
It's clear to see why Marsala was selected as colour of the year. It's super versatile and works well with different patterns, textures and shades. We'll wait and see if this hue will become the new black...

Friday, 2 January 2015

We're in US Dollars!

We are now selling in US Dollars. The toggle button can be found at the top left of the website and allows you to change from dollars to pounds at any time. Please check out our 'Shipping & Returns' section for details on new shipping prices.

Sunday, 28 December 2014

Catch Up Sweater - Khaki

Hey, guys. It's Izzy here from Today, I have this "Catch Up Sweater." This is one of our classic designs and is very popular. It's got this ruffle design. It's such a comfy, soft material. It comes in an array of colors including black, dark blue, bright pink, a girly darker shade of pink, a blush and a navy, and this khaki color. It's very versatile and there would be colors to go with any outfit you would choose. This one's the khaki one. As you can tell, we've paired this up with the thicker, chained necklace as it's got quite a wide neckline, so it can be easily thrown over the shoulder as quite a sexy look. It's very slouchy and sexy but still very casual and so comfy. If you really wanted to go for a more relaxed look, you could buy it in a medium or large, as it still clings to curves, but it's just so comfy.

It'd be perfect with some leggings. For example, our "Snow Is Falling Leggings," which I have here. They're so pretty and really bring a pop of color to the whole outfit. You could easily match it with the navy or the black or even the khaki, as to give yourself a little edge to the outfit. It'd be great for anything. I really imagine it on a crisp, autumn walk with maybe some boots like these, which are smaller but still have the heel and give you quite a cute, girly look. Even if you were just lounging around the house on a Sunday, you'd be so comfy, but still ready to go out to the shops or ready to go out for a meal as you know that you still look cute enough to go out.

Wednesday, 24 December 2014

Causal Melody Sweater - Wine

Hey guys, it's Izzy here from So today I really want to talk about this beautiful casual Melody jumper that I've got on. Now it's mid-length sleeves, but as you can see I've had it rolled up. But I still think it would be so nice if it was just down like that and looked a lot more casual. However, the color on it is absolutely beautiful as it's so autumnal and fits with the season so well. And you can see I've paired it with this really cute snood scarf which is coming soon, and I really, really tell you to watch this space. It's such a nice color and such a nice soft fabric that it really makes the whole outfit look very comfy and casual but still glamorous enough for you to be able to go out in it.

I've paired it with some blue skinny jeans, a pair of very thick wintry socks, and some fake Timberland shoes. These are my favorite outfit for autumn especially, and I think the colors as a whole are very autumnal and very kind of vintagy that they complement each other really well. But I also think that you can so easily change this outfit into a night outfit by matching it with a pair of strappy heels like I have here which are still so autumnal in color, as you can see, that they'd really add a sense of sophistication and make it look a bit more girly.

Monday, 22 December 2014

Siren Shopping Guide - Under $30

Here's our top 10 under $30 buys! A mix of casual pieces, jewellery and accessories. You can't really go wrong with a little black dress, a comfy winter sweater or frayed denim shorts and for less than $30 you're onto a winner! Key statement pieces like a bold enamel necklace or ridiculously cute purse are perfect for transforming your look on a low budget. Sometimes it's nice to freshen up your wardrobe without breaking the bank so take a look at some of our recommended buys.   


Thursday, 18 December 2014

Anatomy of Instagram Style

Instagram bloggers are a go-to when trying to figure out what to wear or how to put a look together. They're great at creating casual, relaxed outfits that can inspire your own everyday look. These outfit posts are super popular and create a certain amount of hype with fans liking and commenting on each post. So why are these 'simple' outfits so popular? Well the thing is it's not as easy as it looks. It's all in the details! Colour co-ordinating, a mix of patterns and textures and the right accessories are key for creating the perfect look.
Items Featured: Sparrow Chaos Sweater, Nap Yarn Sweater, Covet Cable Cardigan, Kalista Boyfriend Cardigan.

Tuesday, 16 December 2014

Instagram Giveaway - Whimsical Lace Dress

Enter our latest Instagram Giveaway by following the three simples steps for a chance to win our Whimsical Lace Dress in a size small. Competition ends on the 22nd December. Good Luck!

Saturday, 13 December 2014

Homemade Christmas Gifts - Pinecone Firestarters

 It's that time of the year again, the prefect time to sit by the fire and watch the flickering
wood burning with a cup of mulled wine. Yes, I intend to do a lot of sitting, eating and drinking
this Christmas! I saw a similar diy post to this somewhere last year and ever since I've had a burning
desire to have a go myself. I did however have to wait a year, as it took a while to gather the
pinecones. Pretty much everyone I know has a fireplace at their home so I thought these would make
the perfect homemade Christmas gifts. Since I had no idea where I could collect pinecones to start
with, I had to wait for this Christmas. I cannot believe how quickly Christmas has come by this
year. I started looking around my local parks and couldn't find any pinecones anywhere! It seems
it was going to be harder than I had first thought, apparently over the last ten years pinetrees have
started to disappear. Luckily my parents-in-law came to the rescue. Since they do a lot of country
walks they managed to collect not only one, but two HUGE bags of pinecones!!
So time to start making the presents!
So firstly, select some tea light candles of your choice and pop them out of their metal cases.
Then place the candles into some cupcake cases. I realised with the first attempt that one
candle was not enough as I have giant pine cones so I placed two in each case then placed
them into the oven at 200 degrees.
Once the wax had melted, I used a chopstick to pull the wicks to the side
so that when the pinecone is placed on top the firestarter is still easy to light.
Then place the pinecones into the cases, and put a little pressure onto the pinecones, I just placed
a box of christmas cards on top, I didn't try a book as I didn't want to crush the pinecones.
Then wait for the wax to harden.
I used scented candles as I thought it would burn nicely with the pinecones and smell so lovely.
You can of course use non scented ones. The smell of burning pine cones will still give off a lovely
festive scent. As a gift, you can use burlap bags or paper bags, I used organza bags to
place the pinecone firestarters in. I think the colour is so Christmassy.

Friday, 5 December 2014

Most Coveted - 'How to Wear'

We've put together a simple 'how to wear' formula for some of our most popular winter items. Our chunky knit Straight Up Cardigan looks great thrown over our Tight Grip Dress, simply add a pair of opaque tights and suede boots for perfect winter style. Whilst our Sports Luxe Shirt looks great teamed with the Straight Up Cardigan and our Winter Deer Leggings for a relaxed festive look.

Monday, 24 November 2014

Feeling Festive

Our Oh My Love Dress is the perfect Christmas party dress! The sheer white lace looks great teamed with bold black accessories and gold accent colours - sure to make you out shine the glitter ball!

Friday, 21 November 2014

November Style Challenge - Weddington Way

We were recently contacted by Weddington Way to take part in their latest style challenge. They asked us to restyle a bridesmaid dress from their collection in order to help give one of their special dresses a life beyond the aisle!

We selected a pretty coral lace number from their collection as we loved the cute style and colour. We've teamed the dress with soft layers and tonal hues perfect for this time of year. We've tried to transform the bridesmaid dress from the traditional wedding ensemble to a casual weekend outfit perfect for winter.
We've teamed the dress with our cable knit Straight Up Cardigan, perfect for throwing over the dress for a totally relaxed look. A pair of tan boots and co-ordinating bag are a wardrobe staple over the colder months and work really well with the peachy hue of the dress. A simple watch and delicate jewellery, like our Wishbone Necklace, are perfect for rounding off the look.

We can think of various ways to restyle this beautiful dress so that it can be worn over and over. It's so easy to dress it up or down just with accessories. Bridesmaid dresses shouldn't just be worn down the aisle!

Images: SirenLondon, Weddington Way, Pinterest and Polyvore

Tuesday, 18 November 2014

The Blogger Programme - Gift Boxes

We're super happy to have been featured in this press pack from The Blogger Programme. We love contributing to their gift boxes and having the opportunity to work with different bloggers. It's a great platform for bloggers and brands alike.

Monday, 10 November 2014

Christmas is Coming...

Shop our 'Fast For Xmas' section for some of our most popular pieces in time for Christmas. Limited stock so don't hang around!

Wednesday, 5 November 2014

Shoot Style - Mod Inspired

We've taken inspiration for our latest shoot from Mod style and culture. Focusing on colour blocking, mainly black and white with hints of bright red. A mismatch of bold geometric patterns, textures and colours are great for creating autumnal style looks. Check out our Pinterest board for more inspiration.
Images: Pinterest

Tuesday, 4 November 2014

SirenLondon Featured in Drapers

We're super excited to have been featured in Drapers online last week and look forward to seeing the piece published in their magazine. As a small company The Hunt has really helped us to interact with our customers and understand what they want. We're so happy their app has launched in the UK! 

Social media fashion site The Hunt launches in the UK

28 October 2014 | By Kat Spybey
The Hunt, a US-based community-driven visual search site, will officially launch in the UK tomorrow
The website and mobile app, which was rolled out in the US last November by tech entrepreneurs Tim Weingarten and Simon Peck, enables shoppers to take or upload a picture of an item they want to buy, alongside their size and budget, and enlist the help of The Hunt community to find where to purchase that product or something similar.
The Hunt can be used to find items of clothing worn by someone walking down the street or seen in pictures on social media sites.
The app and website – which have already attracted high profile investors such as model Tyra Banks and actor Ashton Kutcher – send users links to retailers’ online product pages where they can buy a particular item, but retailers are not required to register with the service or pay any commission on resulting sales.
Weingarten told Drapers the company decided to launch in the UK as around 150,000 of its 3 million active users are already from the UK and downloads of the app here are accelerating.
He added that UK users have started around 200,000 ‘hunts’ (searches) and have recommended more than 75,000 products from UK sites such as TopshopRiver Island and
Currently between 50-60% of ‘hunts’ are solved within 24 hours, and the search results generate around 2 million clicks a month onto third party retailer websites. The conversion rate from ‘hunts’ to sales is said to be between 1.5-2% – similar to that of Google searches.
Some smaller UK retailers, such as etailer Siren London, have already started engaging with the platform to boost its revenues by solving ‘hunts’ using products that they sell.
Sisi Tsoi, founder of Siren London, said: “The Hunt is now an integral part of our business contributing around 25% of SirenLondon’s traffic and producing around 8-10% of sales. Trying to have a conversation with each and every customer is the ideal situation for us and being part of The Hunt community is helping us to achieve this.”
The site it not currently monetised, but Weingarten added the company is now seeking to talk to retailers about future partnerships which could see them pay to amplify their results or sponsor search results.
Once established in the UK Weingarten said The Hunt will start of roll out UK-specific features, such as a filter to highlight UK-only searches.
He said the business “provides the glue between photos and ecommerce.”
“Apps and websites are becoming dominated by photos. We spend our time looking at photos on social media and blogs and this solves the frustration of saying ‘I love that, but where can I find it.’”

The app is currently only available for iPhones but will extended to Android devices in the next couple of weeks.

Wednesday, 22 October 2014

Campus Capsule Wardrobe

When you’re in college, you’re really just starting to develop a wardrobe, a closet full of clothes that will last you not only your four years of university, but on into ‘the real world’. You want to keep on trend but at the same time be able to wear the same clothes next season. We’ve put together a collection of college wardrobe staples that’ll ensure you’re looking your best throughout your college days.

Dresses are a wardrobe must! They can be dressed up or down and are suitable for all seasons. Add a pair of tights and boots for perfect winter style or fedora hat and brogues for simple springtime chic, either way you’re guaranteed ‘A grade’ college style!
Basic tank tops are super versatile and pretty in-expensive, perfect for a student budget. Great for teaming with a pair of cut off denim shorts in summer teamed with your favourite pair of shades. Also perfect for layering under cardigans, jackets and long-sleeved tops during the colder months.
A good variety of knitwear is essential, whether it’s chunky knit sweaters or fine knit cardigans. A variety of different colours and styles are great for creating both smart and casual looks. Whether you’re snuggled up studying or venturing out of campus you’ll be keeping things cosy and stylish. 

Finally, accessories are key! You can completely transform an outfit by adding a statement necklace, hat or bag. Make sure you have a core collection of accessories that can be used for creating various looks ensuring you’re in a class of you’re own when it comes to style.